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Care and support for senior citizen recipients of specialized meal provider

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Case Study Background:

In 2021, the FTC reported 2.8 million reports of fraud, with the overwhelming majority of these victims being senior citizens. With so many scams, it’s understandable that seniors are wary of free products of any kind. Unfortunately, a maker of healthy meals needed assistance overcoming these perceptions so they could deliver [MB1] Medicare-covered meals for those in need.

Result

The focus on relationship and trust-building communication strategies boosted call-to-signup conversion to over 90%. With the implementation of predictive dialing, efficiency also jumped to over 60 dials per hour, an increase of nearly 100%. All of these improvements helped ensure that these nutritious meals were delivered to those in need of them.

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